Touch and reveal game card

Title:

Do you have the midas touch? Win a Fishful of Krugerrands

Mechanic

Touch ‘n’ Reveal A5 mailer cards.

Aim:

To increase awareness of the newly launched bank from the Halifax to 20,000 financial intermediaries.

Solution:

The mailer card incorporated a specially printed black thermochromic panel on the front of the card which asked the recipient if they were ‘Gold-Fingered?’

When touched the panel changed colour from black to gold. The interactive card was mailed to over 20,000 professional financial intermediaries and incorporated a teaser message about a forthcoming mail pack which included a competition to win a fistful of Krugerrands!

Result:

A highly effective way to find the data information they needed. Quick and low cost, resulting in 100% accurate target database.

Comments:

In order to generate maximum impact for the teaser campaign Intelligent Finance required something that would provide interactivity. The thermochromic process on the card enabled that to happen – Being interactive it captured the recipients initial attention and the results of the teaser campaign were extremely successful.

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