Title:

MUSE : Colour Changing Packaging for Band's latest Album

LCR Hallcrest worked closely with Brighton based packaging company Modo in creating specialist heat sensitive packaging for a deluxe box set of band 'Muse's latest album, the '2nd Law'. The packaging features an impressive thermchromic colour changing heat reactive lift off lid.

"Muse wanted a heat-sensitive packaging solution to reflect the second law of thermodynamics, as referenced in their album title", explains Henry Lavelle of Brighton packaging production company Modo, which created the bespoke packaging.

"Heat-sensitive packs have previously been manufactured as an artwork reveal mechanism but no one has ever used the far more dramatic effect of liquid crystal ink as a laminated box wrap before", Lavelle continues.

A detailed ink and paper sampling process saw Modo prototype dozens of different print and lamination combinations to get a unique result from flood-printing art paper (which wraps the board the box lid is made from) with liquid crystal ink before a final gloss lamination.

The design was featured on Creative Review but for a closer look, watch either of these album package reviews; MUSE 2nd law delux box set unboxing and Muse the 2nd Law deluxe edition on Youtube.com

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